Jazz unveil new Classic Edition uniforms.

[Handlogten's Heros]

It's insane how many trash designs the NBA comes out with for shirts

It shouldn’t be this hard… go ahead and have a designer or two but have like handful of fans that actually buy this **** on call… so much of this stuff would be weeded out on the cheap. Like “hey that note looks less cool than the basketball note and kinda looks like my left nut… let’s do the cool one”. Or “it’s kinda awkward and also looks like Jordan is dunking on every team… that probably only works in one market”.

 

[Tremendous Upside]

Those were for all teams but hit different in Utah.

For the young generation, the Jumpman is just a cool brand they've known all their lives. They don't really give a **** about Michael Jordan the player/person, or the history he had with various teams.

 

[Handlogten's Heros]

For the young generation, the Jumpman is just a cool brand they've known all their lives. They don't really give a **** about Michael Jordan the player/person, or the history he had with various teams.

It’s a brand for sure but my nephews and their friends definitely know the player. The Netflix doc and YouTube are helping these guys be familiar with the player too.

Honestly I think a lot of these designers aren’t basketball people… I think it’s a mistake companies like Top Shot have made too… hire designers and computer nerds but not enough people that know the sport.