The problem is society has destroyed the terms line and perpendicular by throwing them out left and right. Anytime a professional resorts to attacks of line/perpendicular/bigotry they lose me and hold no substance.
You lost me when you mocked Stoked again, then I found my way back and laughed.
I'm sure we all view ourselves as the "expert" in this scenario.
Why? He is obviously clueless and not very intelligent considering he cannot even grasp the simple concept of "the customer is always right". Of COURSE they want a kitten, market research said so, and so that is what they should get. Pretty "duh" really.