What's new

Rebrand announcement coming next week




zyzz

Well-Known Member
Also, the jerseys are so bad, hardly anyone is talking about how hilariously bad the other official merch is lol
 

Jazzman12

Well-Known Member
After 2 days of digesting all of this, I’m gonna try to say a few nice things about the re-brand (and believe me, it ain’t easy).

- I wonder if I’m taking this more personal than I should be since the Jazz are “my” team. When the Nets moved to Brooklyn and came out with their simplistic black and white uni’s, I absolutely loved how clean and uncluttered they looked. In all reality, our black and yellows are more simple, but not by much.

- Ryan absolutely got caught flat footed by the negative response of the leaks, and I wonder if this is just a growing pain. In fairness to him, I will say that he’s done some mighty good things since taking over, but trying to launch a ground up re-brand less than 2 years of becoming the owner obviously overwhelmed him.

- I think both courts are A+ and think the new mountain uni’s that will debut next year will be one of the better Jazz uni’s we’ve ever seen. In fact, as bad as I hate the black and yellows, I think Ryan absolutely nailed the 3 purple uni’s.

- It’s pretty rare when fans can actually hold their team’s feet to the fire, but this could end up being the case. In other words, VOTE WITH YOUR WALLET!! If people buy this **** in droves it’s just gonna encourage Ryan even more.

-,And lastly, while these uni’s are not good, they’re a helluva lot better than the Deron era blue uni’s. Not only that, but the NBA uni’s in the 90’s were probably the worst collection of uniforms in professional sports history. Completely garish and tacky. I actually think that wearing the all black uni’s on our new black court will actually end up looking good.

So that’s my take when looking at it from a sympathetic angle. Either way, after all of the fallout from this **** storm, it wouldn’t surprise me 1 bit if we end up only having to deal with these things for 82 games. There’s no way that these uni’s sell worth a damn, and Ryan strikes me as a guy who pays attention to his approval ratings.
 

TheStormofWar

Well-Known Member
After 2 days of digesting all of this, I’m gonna try to say a few nice things about the re-brand (and believe me, it ain’t easy).

- I wonder if I’m taking this more personal than I should be since the Jazz are “my” team. When the Nets moved to Brooklyn and came out with their simplistic black and white uni’s, I absolutely loved how clean and uncluttered they looked. In all reality, our black and yellows are more simple, but not by much.

- Ryan absolutely got caught flat footed by the negative response of the leaks, and I wonder if this is just a growing pain. In fairness to him, I will say that he’s done some mighty good things since taking over, but trying to launch a ground up re-brand less than 2 years of becoming the owner obviously overwhelmed him.
The think the Nets jerseys from when they moved had a bit of a simple elegance to them. Not flashy, but at least some minute of thought went into those.

As far as the Jaz unis, I'm a sucker for the purple mountains and like the white with the gold trim and black logo. Simple. The black and yellow unis may indicate a Bic or Sharpie sponsorship in the works or something. Block script like that indicate laziness on the part of the designer or Ryan was drunk when he said "You know what, let's really go old school. High School baby!"
 

Jazzman12

Well-Known Member
The think the Nets jerseys from when they moved had a bit of a simple elegance to them. Not flashy, but at least some minute of thought went into those.

As far as the Jaz unis, I'm a sucker for the purple mountains and like the white with the gold trim and black logo. Simple. The black and yellow unis may indicate a Bic or Sharpie sponsorship in the works or something. Block script like that indicate laziness on the part of the designer or Ryan was drunk when he said "You know what, let's really go old school. High School baby!"
I don’t think Ryan’s allowed to get drunk, which means he signed off on this rebrand while stone cold sober. That’s scary.
 

Ineptimusprime

Well-Known Member
I totally appreciate wanting to narrow the range of the Jazz color palette. Wasn’t the obvious thing to do to pivot to purple, white, and then black as an accent color or something?

I just don’t understand where black, highlighter yellow, and white even came from. Super awful. More terrifying than actually having to see anyone wear that yellow monstrosity is the fact that the people that signed off on this are still running the show.
 

Ineptimusprime

Well-Known Member
Bojan gonna look like a big banana in those yellow ones.
Like, I hesitate to say this, but I’ll just say it — bright yellow just isn’t a good look for a certain segment of the population that happens to be 99.9% of Utah’s population.

White people, for the most part, look terrible in bright yellow.

Gonna be real interesting to see how this stuff sells.
 

gomretat

Well-Known Member
I totally appreciate wanting to narrow the range of the Jazz color palette. Wasn’t the obvious thing to do to pivot to purple, white, and then black as an accent color or something?

I just don’t understand where black, highlighter yellow, and white even came from. Super awful. More terrifying than actually having to see anyone wear that yellow monstrosity is the fact that the people that signed off on this are still running the show.
Agreed the color palette definitely needed to be narrowed and adding new colors that have nothing to do with Jazz or our history is a big miss? We are now the bumblebees. I hope the Jazz note doesnt get lost in all this. And my take is that these are by far the worst uni's we have ever had - though the subway sandwich green is right up there.. As someone reported, this feels like Ryan and his yes men locked up in a room.
 

Ebreezy818

Active Member
I saw this image online it still represent the Utah Jazz maybe not the color scheme Still looks better than the ones they put on out.
 

Attachments

  • D87381A3-BC3E-4FE9-BF82-A677068E775E.jpeg
    D87381A3-BC3E-4FE9-BF82-A677068E775E.jpeg
    169.4 KB · Views: 21

SoberasHotRod

Well-Known Member
Agreed the color palette definitely needed to be narrowed and adding new colors that have nothing to do with Jazz or our history is a big miss? We are now the bumblebees. I hope the Jazz note doesnt get lost in all this. And my take is that these are by far the worst uni's we have ever had - though the subway sandwich green is right up there.. As someone reported, this feels like Ryan and his yes men locked up in a room.

I still question the idea that the color palette needed to be narrowed. It sounds like the kind of thing a higher up person in a company says and everyone just agrees with it, without critically thinking about if it makes sense.

Just make great looking uniforms that people would want to wear and not be embarrassed about. Extra bonus points for uniforms that look great on the court. The gradient jerseys should have clued everyone in on this. Pretty sure those jerseys made everyone a lot of money. They were never going to be the primary jerseys, but made a great change of pace as an alternate jersey. You'll never make everyone happy, but at least try and do something that is generally accepted.
 

gomretat

Well-Known Member
I still question the idea that the color palette needed to be narrowed. It sounds like the kind of thing a higher up person in a company says and everyone just agrees with it, without critically thinking about if it makes sense.

Just make great looking uniforms that people would want to wear and not be embarrassed about. Extra bonus points for uniforms that look great on the court. The gradient jerseys should have clued everyone in on this. Pretty sure those jerseys made everyone a lot of money. They were never going to be the primary jerseys, but made a great change of pace as an alternate jersey. You'll never make everyone happy, but at least try and do something that is generally accepted.
I am not sure what the official Jazz colors were because of the range of narrowing and the Jazz are one of the only teams I can say that about. So I am all in on narrowing regardless of what anyone else says. Narrowing and completely changing are two different things. Go Utah Bumblebees
 


Top