So, I probably mis-wrote that. Let's put it this way: Larry Miller was far more frugal with the expenses of the team overall, from front office to marketing to advertising to upgrades, etc than the people currently in charge.His death, the hiring of Dennis Lindsey, and the new more owner-friendly CBA (and the millions of dollars in revenue sharing the Jazz now receive) has meant a total change in how much money the Jazz are willing to spend off the court in order to chase a contender.
The upgrades to the Jazz locker room, ZBBC, greatly expanded FO and coaching staff, purchase of the Idaho Stampede, etc. all reflect that. As well as their new willingness to pay this fee to change the primary logo.