Because not making the playoffs to making them is a significant jump don't you think? Now if we made the playoffs (say an 8th seed) and didn't find a way to improve the following season then that would be frustrating. You always have to aim for the playoffs if you have a shot. You either tank properly or you're all in for the win. I rather not make the playoffs was a very empty comment if you ask me.
Again this leads us back to the failed draft system, where the 'middle class' of the season is penalized and the tankers are favored. Socialists.
Making the playoffs isn't a significant jump at all if you go from 38 wins one year to 35 or 36 the next. It's a completely artificial jump. A bandaid for the fans, really.
And I fail to see what's empty about wanting the 10th pick over the 15th pick and 4 blowout losses to the Warriors.