I think tonight's game is very, very important. We have an incredible opportunity to build the Jazz brand with a win tonight. If we win, there is no doubt that we will be named the "hottest team in the league" over and over and over again during All Star Weekend. When Mitchell plays Friday night, "hottest team in the league". When Mitchell competes in the Slam Dunk Contest on Saturday night, "hottest team in the league". Every time a pundit wants to talk about Cleveland's new team or anybody else playing well, they can't say "hottest team in the league" because that's us.
It's not a small thing to take tonight's game seriously. We could raise a lot of eyebrows, get some needed attention, and maybe even add to our fanbase should we go into the weekend with an 11 game win streak.