That's fair. He probably shouldn't say "superstar is not a playing basketball thing".
I don't think Rudy's problem of being a superstar is or ever will be his personality or marketability. His Twitter game is tight. His personality on point. His swagger is legit.
It's his lack of all star appearances and all NBA 1st/2nd team awards that are keeping him from superstardom. Plenty of superstars are not as charismatic or approachable or likable as Rudy gobert. His issue is that while his advanced stats are great his raw box score numbers aren't great enough. Wanna be considered an NBA superstar? Get the advanced stats and raw box score stats and you will achieve superstardom regardless of your social media game or whatever. Tim Duncan is probably the prime example. His personality leaves a lot to be desired but his game screamed superstar and so he was. Stockton was on the dream team not because of his marketability but because of his production on the court.
I think basketball ability and talent is by far the most important part of being labeled an NBA superstar. Image, marketability will follow if you are a superstar level player regardless of what type of marketability you have or social media-ness or whatever. The NBA superstars are the best basketball players in the game.
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