Andy Larsen: The Jazz wanted to cancel the black/yellow/gold but couldn't

[rjfan]

Why were you locked into that scheme? Why didn't you write the contract to have an out to get out of something this bad? Why would Nike not want to get out of a contract that looks to be a poor seller that most of the fanbase hates? Why did you make those initial designs without doing intensive focus group testing first? What the ****ing ****?

I'm not sure exactly how It works, but from the very little i've read (and It really wasn't much i read), It seems down to the timeline of making the jerseys. Basically, when they got their reality check of how ugly they've dropped the ball, It was too late to change the designs already at ongoing production.

 

[Sean]

I'd rathar stick with black and white over purple. This is awful. Purple is ugly and so are the mountain jerseys.

 

[oneye]

I would guess this rebrand contract is more like 5 years with Nike, not 1 year. So you’ll be sucking it up for a lot longer than that unless Nike is willing to budge or let the Jazz pay a fine to change this. Maybe ask your ****ing fanbase what they think before locking in on something like this. YOU OWN A MULTI BILLION DOLLAR COMPANY COMMITTED TO SURVEYING FOR BETTER CONSUMER EXPERIENCE. Seriously wtf were any of them thinking?

 

[enchilada_style]

This guy has me feeling a little better about things

View: https://twitter.com/CJRealHoops1/status/1537975205619847168?s=20&t=LSIMp5bnP6FL9yfKIlFmkQ

 

[outerspacefan]

At some point something has to go right, right?

Well... it probably would help to start making good decisions.


Sent from my SM-G780G using JazzFanz mobile app

 

[NUMBERICA]

This guy has me feeling a little better about things

View: https://twitter.com/CJRealHoops1/status/1537975205619847168?s=20&t=LSIMp5bnP6FL9yfKIlFmkQ

Honestly the only things that suck about those are how out of left-field the color scheme is, the font/typeface, and the different colored tops and bottoms. So yeah, I guess there’s a lot that sucks.

I still think (metallic) gold as a color is super low-hanging fruit. Would like to see an almost-black violet and gold scheme explored as the primaries. Or would have. Can’t just keep changing this **** every five years, it’s honestly embarrassing.

 

[Sean]

Jazz fans have terrible fashion taste (just look at an average Viv crowd), so I can s why no one from the Jazz felt the need to ask them. I wouldn't, either.

But they should have asked someone I guess.

 

[LoPo]

It's stupid that the NBA won't let thr Jazz rework their uniforms. The season is 4 months away. Hell, they could have made us use last years uniforms and wait a year for another rebrand.

So dumb

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[Hearsky]

At this point, if I were Jazz management, I would lean into the ugly uniforms and act like it was intentional. Kind of helps save face. Maybe change the team name to the “Utah Jazz BYU Co-Eds” Really work the ugly angle hard.


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[slc]

If nobody is buying these jerseys why would Nike not want to change them

 

[LogGrad98]

If nobody is buying these jerseys why would Nike not want to change them

Someone will buy them. Hell some people probably like them. Some idiots will buy multiples. There are all kinds of idiots out there.

 

[Elizah Huge]

Someone will buy them. Hell some people probably like them. Some idiots will buy multiples. There are all kinds of idiots out there.

I will be buying a black one for sure. I am said idiot. I know a few Jazz fans who have legit told me they love them.