Also apparently Bkack Fruday is a big day for craft breweries to release their special limited edition beers and people line up for hours to be able to buy a couple bottles
https://www.flavor574.com/Drink/2014/11/28/Black-Friday-is-one-of-the-biggest-beer-release-days.html
There's an article on www.homebretalk.com from someone who waited in line for this.
https://www.homebrewtalk.com/goose-islands-bourbon-county-stout-release.html