I'm with ^ ^ that guy.
If I were coaching a real college football team, there would be absolutely no drug or alcohol imbibing while at the school. If you're doing those things, then you're not on my team. I'd seal the deal with a handshake and a promise, but if they were ever busted, they'd be done. I did like the part about respect for women, which is something that I don't think any of us would have thought to put on a sign like that. I'd also have something on there about being humble in victory, and gracious in defeat.