Dan Gilbert: The surprising science of happiness

[LogGrad98]

I see this anecdotally in my kids. If we are trying to grab a quick bite to eat, and stop some place like In-n-out burger or somewhere else with a fairly limited menu they make up their minds much faster and are happier with the meal. If we go to a jack in the box (one of their favorites, btw), or some place with a large and varied menu, then it takes forever to decide and they complain more about the meal, even down to how the coke doesn't have enough fizz or whatever.