The jazz have attracted plenty of free agents.... just not the superstar ones.
Thats why the jazz best chance is to draft or trade to get thier superstar and then use free agency to get the type of free agents that will come to utah (jason terry, corey maggette types) to fill out the roster.
Hayward, burks, kanter, favors, burke, wiggins/parker, + jason terry caliber free agent
Or
Burks, kanter, randle, burke + james harden (or other big time star aquired through trading a combo of 2 core 4 guys and picks)
Either of those things happen and we compete for chips pretty quick
There is a HUGE difference attracting a star to a small market team that is making bold moves to contend and attracting one to the same market but the team is content with being a playoff team.
The stud players are HIGHLY competitive by nature and they want to see a franchise with the same competitive fire.