I can see your point of view. One could argue that tanking doesn’t create genuine dissonance because players focus on their own incentives rather than the team’s long-term strategy. Their priority is to perform well, earn minutes, and secure future contracts, goals that naturally align with playing competitive basketball. From this perspective, the team's goal to lose is largely irrelevant to the players' day-to-day mindset, and players can compartmentalize, treating tanking as management’s problem while concentrating on their personal development and performance.
At the same time, it’s reasonable to argue that tanking does create cognitive dissonance for young players. They’re told their future depends on competing, winning their minutes, and proving they can help a team succeed, while simultaneously seeing the organization quietly shaping outcomes in the opposite direction. This mixed-incentive structure forces them to navigate two incompatible expectations at once: play to win, but also operate within a system that benefits from losing. For a developing player, that’s a fundamentally disorienting environment, and pretending otherwise overlooks how incentives shape behavior and confidence.
Both arguments have merit, and reasonable people can disagree on whether players can fully compartmentalize as you suggest. Even accounting for the human capacity to separate competing priorities, I remain skeptical that this constant, inherent conflict leaves young players unaffected. Navigating the tension between playing to win and operating within a system that benefits from losing can subtly influence their mindset, undermining focus, increasing stress, creating uncertainty in decision-making, and shaping how they assess risk, effort, and their own growth.