How many of the premium users actually live in or around SLC though?
I think shirts or stuff like that would be a better idea because it would appeal to a larger % of Jazzfanz members.
To me the idea isn't to reward existing premium members but to encourage new premium memberships.
Yeah, tickets probably wouldn't suit everybody, not only due to geography but schedules, too.
The only way a giveaway is gonna bring in more premium members is if the prize is exclusive, rare, or hard to find. Like a t-shirt with Stockton's signature on it, or a ball with Malone's ... or Sloan's or even Quin's ... or something collectable.
If Jason or Nate508 (through their connections) can get a hold of something like that and do a yearly draw, I'm pretty sure Premium Membership will be a big hit. You'll have to make it so that only eligible if someone has been, or will be a member for 6+ months though, but that's easy to do.