It costs $$$ to be relevant...

[ghsartin]

Deep playoff runs bring in a lot of money. I think the issue for the average owner is keeping the franchise profitable. At the end of the day, if you are the owner of a top team, paying the luxury tax may be worth it... at least for a while. I know that Larry Miller was averse to paying the tax, but the league income keeps growing - as do teams profits, one supposes.

 

[fishonjazz]

To add on to One Love's thought, it will be even more expensive for a non superstar team trying to contend. All the teams he mentioned have superstars out earning their contracts, we will have no one after Favors current deal is over.

This.