Basically, a great deal of human thought processing, judgments, etc. is affected by irrelevant surroundings. For one example, you give two different groups of people the same essay to read. If the presenter of the essay gives an endorsement to one group before the student reads the essay, and the disparagement to the other group, the group that heard the endorsement will almost always give more favorable opinions of the essay; ye3t both groups will say they were not affected by the presenter. For all we like to think we rationally determine the worth of what we read, who says something, how other people thank about that speaker, etc. have massive influences on how we understand information. That is profoundly non-rational.
Oh, that's perfectly fine. A lot of those tools stuck around because they give an evolutionary advantage. For example, the credibility of whoever presents the information affects how people receive it. That serves to filter out misinformation without spending the time to required evaluate every idea out there. While it is true that pure computer-like objectivity is impossible, it is not necessarily even desirable. The issue we face is much larger than a collection of inherent cognitive biases. It is the socialization of children into ideological folds that give them cultural and ideological expectations in comprehensive packages without teaching them the tools of achieving legitimate knowledge. Every opinion thereafter must go through the heaps of unjustified nonsense before the brain can accept it, regardless of the amount of factual support. Just look at how many people reject biological evolution. This habit becomes very difficult to break as ones gets older and their world view becomes more established. It becomes a serious challenge to even get the average person to reach the point where the speaker would only influence the audience's objectivity. People will freely make significant decisions with far reaching implications on others solely based on gut feeling or arbitrary religious impulse.
The conflict of ideas and opinions will always persist, even if we become as rational as Vulcans. I would be contended living in a society where different opinions exist because of competing objectives or honest differences of interpretation of the facts. At least then, we would be able to efficiently settle differences through trial and error, or through the collection of better data.