I think the international soccer concept of everybody having a chance in the playoffs would really sell the product. Teams like Sactamento, Atlanta and Charlotte get absolutely zero coverage right now. Hell, they got their most coverage this year based off of who they would trade instead of on their actual performance. If they had a series, they would be in the spotlight for at least a week.
Right now, nobody cares about a 3rd of the NBA after Christmas. With an all participating playoffs, every team will have buzz. Sure, there will be some blowouts just like the 1 and 16 seed matchup of the NCAA tourney, but those games still get attention because everybody knows a 16 will beat a 1 eventually.
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