It's probably better for them to keep prices high. People who are going to use links to get free games aren't going to be easily persuaded into paying a fee that would still be profitable for the NBA. They will probably just keep the high cost knowing some people will still pay, either by not wanting to sacrifice quality or just not knowing about the alternatives.
Maybe so but the bottom line is if they offered it for a reasonable price it would make it pointless to prefer a much lower quality free version. NBA doesn't have to recognize this or act on it, but that does not change it.
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