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They dreaming of 3X... I have to think that the live sports being one of the few things that draws people in to watch tv in a more traditional fashion. They might get a premium for that but I doubt they get 3X.If you think the jazz will draw the same viewership numbers as the Lakers you're delusional. And I would love to see that article because everything the league had been putting out since covid hit was decreases in revenue generating decreases in salary cap.
Edit: here is one article showing the decrease
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Edit: and here is one stating the league is targeting a 3X increase in their next deal. That's a pretty tall order when revenue overall is substantially down and viewership is down 45% per the article.
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NBA Wants TV Partners to Pay $75 Billion, Three Times the Current Deal
The NFL struck a new 11-year, $100 billion TV deal with Disney, Amazon, NBC, CBS, and Fox last week. With that out of the way, sports business circles are turning their attention twww.outkick.com