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Eric Walden
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Naming rights deals for arenas and stadiums were not really much of a thing until December 1988, when then-Lakers owner Jerry Buss reached an agreement with Great Western Savings & Loan to rebrand “The Forum” in Los Angeles as “The Great Western Forum.”
Full story from the Salt Lake Tribune...
Naming rights deals for arenas and stadiums were not really much of a thing until December 1988, when then-Lakers owner Jerry Buss reached an agreement with Great Western Savings & Loan to rebrand “The Forum” in Los Angeles as “The Great Western Forum.”
Full story from the Salt Lake Tribune...