Jamezz
Well-Known Member
Whether the connection is accurate or not, NBA stardom is culturally associated with hip hop culture. Salt Lake City never has, nor ever will have a significant footing in hip hop culture because it has never had a large black population. Hence, it will never be the setting for NBA players who want their brand to be cross referenced with either classic or cutting edge hip hop culture.
Don't get me wrong. There is certainly a rap, tagging, and breakin' element in the 801. But it has always been small time. Most stars are always going to want to contextualize their brand in an environment that is deeply steeped in either urban hip hop history (NY, Brooklyn, DET, CHI, PHI, SF/Oakland), the sun belt (MIA, ORL, NOLA) or both (LA). And therein lies the reason why LA will always be the most preferred NBA city.
It's all about dat Jazz thou, screw dat rap