Haha, I did take the Trey Burke highlight video from here, and posted it along with my snarky comment. However, occasionally I do my job and get news like this logo change thing. It depends on what conversations I'm able to have that day, etc.
I don't know if that's quite fair. Rightly or wrongly, I consider myself an analyst too, and pointing out that Trey was historically bad (like, first player in 50 years with >1000 shots and <37% FGA bad) last season is part of that. Some fans know that, some don't.
Now, should I have been as snarky as I was? I can't decide. On one hand, it's not a very professional look, and it was definitely rude to Trey. It makes some people mad. On the other, some people like snarky jokes. They're entertaining, Bill Simmons has made a career of them. I asked on Twitter the other day if I should continue making snarky jokes, and most people felt I should.
Maybe the key is to be funnier with them.
I don't know about anyone else but I for 1 would take an informative & professional tweet over a snarky one any day. I really enjoyed what Brian T Smith did with his twitter account a few years back for the Tribune, he was very professional and informative and was always very on point. On the other hand I have never enjoyed Bill Oram or Jody's tweets... I just think they are too snarky and self serving.
David Locke for all his flaws have always treated his twitter account with respect IMO and I don't think I have had any issues with his tweets. Zach Lowe is young but he is doing well very analytical and very professional. The same goes with a whole host of other NBA writers, David Aldridge, Mark Stein... these guys didn't need to be snarky and yet they are able to have long lasting careers and a well respected one at that.