prolly nothin he can do to attain jordan status, tbh. a huge reason jordan is JORDAN is cuz basketball boomed in popularity at around the same time, endorsements/money became huge factors, and the sport/industry was revolutionized forever. Jordan helped put the NBA on the map, and made basketball a global game. Gatorade. Nike. Air Jordans. LBJ will never be able to build a legacy like MJ did with those brands. LeBron can only build upon it. People will make the case he was a better basketball player than MJ if he wins some more titles, but he'll likely never be unanimous/consensus GOAT. Maybe in basketball circles people will give him GOAT status, but he'll never be like mike in the court of (casual fan) public opinion--which is the majority. Jordan was a great player, but he also had the great fortune of being in the right place at the right time. Maybe if he wins just an obscene number of titles, 8+.