Yes, I believe that they are less arbitrary. They are a much less rigid system and no real rules. I think trying to make things around you better is an actual reason to do something. Not drinking coffee because its in a book and will get you into heaven is much more of a whim and without real meaning to me.
Not drinking coffee, and other such rituals, are mutual fictions that people, throughout the ages, have found necessary to maintain community bonds. Religious sentiments are obviously a powerful motivator for people, and it is probably far more effective at motivating people than the voluntary do-goodness of the liberalist worldview. For example, religious people give more to charity(even disregarding contributions to religious institutions), despite the fact that the "less-fortunate" is far and away the liberals' favorite topic. Then there is the whole thing with individualism destroying every semblance of what humans have traditionally considered a meaningful community in the West (recommended reading, Tribe: on Homecoming and Belonging). The mutual fictions that the secularists hold (like the myth of the Dark Ages) just don't pack the same punch.
I don't want my post to be interpreted as me saying "religion is good, humanism is bad". I'm not. What is good, bad, better, or worse, depend on our values and how we assign significance. I.e. It's all arbitrary. There is no inherent reason for, say, being yourself and chasing your own destiny, to be a superior value than respecting your elders and towing the community line. It just depends on what aspects of human existence you find more important. And that determination is incidental. It's an emotional response based on your socialization and brain structure. There's nothing more to it.
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