InGameStrategy
Well-Known Member
NBA globetrotters from Deron Williams ($5 millionish salary for an All-Star?) on down have proven that going overseas is not an equally attractive alternative financially (not to mention geographically), even if the owners slashed salaries further than they already have.This. You might not like it but you would accept it if the alternative was an even bigger paycut or no job at all. Of course, you could always go elsewhere and hope you're able to find a job that pays as much or more. Maybe in Europe...
Or, if you apply Michael Porter's Five Forces model (commonly taught in MBA schools) to it:
Owners are strong in barriers to entry (NBA would be hard to impossible for players, agents, or anyone else to replicate, because owners have the financial capital and operational infrastructure)
Owners are so-so in availability of suppliers (suppliers = players; they could use replacement players who wouldn't be so attractive in talent but would come at a far lower cost)
Owners are weak in their ability to counter buyers' power (advertisers and fans have a wide range of options and can be price-sensitive), availability of substitutes (NFL, NCAA, etc. look like good entertainment options to all but the die-hard NBA fans), and competitive rivalry (if you include other team sports battling for sports-entertainment eyeballs).
https://www.maxi-pedia.com/Five+Forces+model+by+Michael+Porter
If the NBA owners wanted to strengthen their strategic position further according to this model, they would continue to squeeze the players for even more, because this revised CBA takes the owners only back to around break-even, still leaving tons on the table financially for the players relative to their next-best alternatives (Europe, traveling leagues, etc.). So while it might sting to take a 10% to 12% average pay cut, it'll sting more if they dilly-dally.
These are the types of business and strategy fundamentals that most (if not all) NBA players--with their average <2 years of college education, not to mention lack of "real life" professional experience--do not understand, including Derek Fisher, Billy Hunter, and the team representatives.
And it helps to explain why the players might not be recognizing that if they don't accept this offer, things are more likely to get worse for them rather than better. Owners will make players pay for the need to delay revenue generation further and/or begin the multi-year process of restructuring the NBA from the ground up, albeit from a better cost basis.
I'm surprised that the well-respected University of Chicago economist that the NBAPA hired didn't talk some strategic sense into the NBAPA executive committee. Or maybe he tried.
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