I will say to all those asking why the writers weren't out there pounding the drum incessantly that the season was a lost cause from January on: I think the writers also recognized that the players wanted it to change (they explicitly said that the players hoped it would change and were making efforts as individuals, but that it just never came together for the group) and that maybe there was some chance that it could (ie Boston). They probably didn't want to write the obituary until it was actually clear that a turnaround was not going to happen. (Plus, it's probably a little harder in the moment to recognize when the discord has passed beyond the normal discord that every team experiences to something more fatal for the chances of the team. Those judgments are always better made retrospectively.)