You infer that BYU cares more about the rivalry than money, which isn't true.
I think there's some confusion in BYU's leadership as to what is more lucrative... The whole Independence, exposure, BYU Tv/ESPN contract vs giving some concessions, taking some lumps early, paying dues to a conference, and being tied to all the benefits of a conference.
I'm pretty sure that if some of the religious eggheads that have never played sports in their lives opened their minds to the earning potential of joining the Big 12, they'd make the concessions and join it ASAP.
At the beginning, it might be rough. BYU would have to give up some ESPN contracts. Give up their highly talked about (but to the average BYU fan, completely worthless) tv.
They may have to pay some fees. Agree to not take as much money out of the pool in the first few years.
But in the long run, getting into a big conference is the difference between life and death in the NCAA.
And honestly, when I think of it, just imagine how much green the BYU Cougars could make if they joined the Big 12. In Basketball? The Mar. Center would literally outsell the Delta Center. Kansas, Texas, Ok, etc.... That's a better schedule than the Pac 12. Hell, that's a better schedule than the Jazz.
For Baseball, Track, etc it would be a dream come true.
For Football? BYU would struggle. They could probably make a run every now and again...
Now, for the other issue, such as exposure and missionary work? I can think of no better way to spread the church around than to play week in and week out in the Big 12.
I can think of no better way to teach about temples, "Mormon Life", and BYU's standards than to bring Southern Schools into Provo.
Economically, it could be the biggest boost the restaurants, hotels, ski resorts, and Provo Airport would have had since the Olympics.
I have no doubt that SLC will see a boost economically with all these big schools, fans, and media now coming to watch the Utes.
Having the Pac-12 and Big 12 in this state just makes too much sense.
Unfortunately, I'm afraid that certain members of BYU's leadership are either blind to this fact or too stubborn to make concessions.
I'm a BYU fan and I'm disgusted with the way this has gone down. I'm 100 % disinterested in this season. I'll tune in to watch a few games, mostly just to watch the great athletes from Texas. But the rest of the games are garbage... And the whole point of the season is lost when at best you're shooting for the Armed Forces Bowl.
I hope that more fans become disinterested, like me, and force BYU to reverse course.
Independence sucks.
I'm already bored playing Idaho in Football, Gonzaga and St. Marys in Basketball. I've watched BYU Tv for 30 seconds (and quickly turned it off to watch some crappy Notre Dame game since BYU tv wasn't on HD).
Get into the Big 12 or seriously, dismantle all athletics. I'm dead serious.
Utah has indeed reached a Golden Age. Almost every week they're playing a bigtime school with bigtime consequences involving bigtime money.
Stop trying to sell **** to your fans and calling it chocolate.