$3(.33)/2 (50/50 BRI split) - the league's cut (likely sizable since they own the rights to all of this) = $1.5 (being generous). It's probably less than that, actually, and for the Jazz, I guarantee it's less than that.
Hooray, Greg can go buy a couple more land-cruisers. Killer deal for the league. A no-brainer.
And for the players? they get to divvy up that money between 400 people, essentially. I'm sure what they gain on average will be a lot more than how much the average player blows on their entourage and gambling on a wild night.
Everyone wins!