Not shopping in Murica, but I tend to avoid the swoosh and 3 stripes, as those cost more than the UA logo without actually manufacturing better gear in the same Asian sweat shops. For running I value good shoes and am willing to pay extra bucks for qualified advice since I kinda wanna keep my knees and ankles intact as long as possible. I'd also not save when it comes to running jackets. Nothing worse for me than freezing or sweat not being transported properly and risking catching a cold. Everything else I kinda just buy whatever is available. There are webpages in Germany where users share sales they found and users vote on them. Sometimes I can just combine multiple coupons and end up getting sports equipment almost for free with no shipping. I could imagine that similar platforms for American users exist.