Intellectual honesty: Get some.
Funny, I was thinking the exact same thing about you.
Look, you like BYU's independence and hope they stay there. Props to you for standing you're ground. But let's be completely intellectually honest about this (since you love that term so much): Tom Holmoe and the rest of the BYU football program probably want nothing more than to join a BCS conference for the chance to compete at a higher level. That's what competitors want to do right? They want to get into the fight and prove they belong.
However, you've got this other side to BYU that is worried about all of the other stuff, and so far it's making it very tough for them to get into one of these conferences. I don't think Sunday play is an issue. The Big 12 or Big East know damn well that BYU will never play on Sundays before they even pick up the phone to call them. The real problem here is BYU's belief that they're big enough to hold onto their BYUtv rights as well as deserving some sort of guarantees from TV networks.
If we're going to be completely intellecutally honest, let's do it: BYU is not Notre Dame, they are not Texas, they are not even close. These "demands" that are being spoken of probably aren't even being considered by the likes of the Big 12. BYU was reportedly one of the first teams the Big 12 started discussions with in regards to filling some vacancies. Yet since that time, TCU and West Virginia have accepted invitations and Louisville is reportedly very high on their list if they decide to invite another school anytime soon. It sounds like none of those schols had any type of demands in regards to promised TV appearances or any type of broadcast rights on their own TV network.
Anybody who wants to be "intellectually honest" can see whats going on here. BYU is overvaluing their product and nobody is interested in giving into their demands thus far. Also, the fact still remains that they will probably have to come down on their demands quite a bit if they really do want to join a BCS conference.
However, I will have to admit one thing: I'm starting to seriously doubt whether or not BYU really wants in one of these conferences. I think they like the West Coast Conference pairing for all of their other sports and I think they at least wanted to show an effort to get into a bigger conference for football so their fans wouldn't totally revolt on them. By having such a steep asking price in regards to their demands, BYU can negotiate with these conferences with little likelyhood of ever being accepted, yet they can still sell their fans on the fact that they tried. And maybe, just maybe you eventually get a conference like the Big East so desperate for survival that they decide to give BYU everything they want. Either way BYU can claim victory. It's actually pretty genius.