Why would Hayward choose Utah over Boston? There is only one reason: Money.
And even then, is the money that different? Utah can offer more dollars on the contract. BUT, in Boston, Gordon Hayward is a national star. In Utah, he pimps Bailey's Moving. In Boston, Hayward gets a shoe deal. In Boston, Hayward opens the season vs LeBron on TNT and plays on ABC Christmas Morning vs the Warriors. His face is everywhere. In a large market like Boston, Hayward is a marketer's dream.
Winning? Boston is better now and better set up for the long haul.
Now, back to the money thing. I wonder how much ESPN's financial troubles are going to affect players the next few years. If ESPN keeps losing subscribers, the next NBA deal will be much, much, much smaller. If the deal is a lot smaller, player contracts will fall and fall fast.
Now, the current deal ends in 2025 (I think). So, if Gordon re-ups this summer for five years, he will get another deal in 2022. If that's the case and ESPN holds on that long, then staying in Utah isn't as important, as he will get another big deal before the bubble pops.
BUT, if ESPN were to bankrupt out of their contracts, or renegotiate them (and currently ESPN is poised to start losing money in 2021) to a lower number, then Gordon's 2022 contract could be SIGNIFICANTLY smaller.
Then, if you are Gordon, what do you do? Do you max out with Utah, knowing that there is a chance that five years from now, your deal could be a fraction of what this deal is, or do you take a three year deal this summer, get your 30 million per year for three years, opt out in 2020 and get a max deal for 4-5 years at 35-40 million per year then?
It's a risk for sure.