That's confirmation for you?
Take a quick google search of Sriracha and the USA. First thing that pops up are tons of articles on how it's changed hot sauce culture, how it's the biggest thing around, how their sales grew 20% in just a couple years!
Pretty indicative that it's massively popular. You and [MENTION=591]White Chocolate[/MENTION] are way off here.
The plant in Cali has been under fire cause of the heightened smell when siracha became a thang. Kinda like when Word Perfect stacked Provo town council an got the taxpayers to pay Kuhni's animal incinerator company to move to Levan. $6 million dollars.