This site has enough active users, I suppose, that I don't think anyone would need to put up any money for free schwag. I can't imagine the Jazz' PR department denying Jazzfanz a bunch of free tickets, etc. We are, after all, giving them a crap-ton of free advertising, and have been for years. I don't know the actual numbers, but I bet the site generates enough traffic to entice even local businesses to offer free crap; it's super cheap advertising, and in a tight-knit community like this one, it might actually pay dividends for the small business.
I graduated from high school, barely, so clearly I know all about how this stuff works. Get on it, Jason.