I like Apple products. They are well-designed, high quality and easy to use. I've had few problems over the years with any Apple product I've owned, compared to the no end of problems I had for years using Windows and the ongoing issues my wife has with her Android phones. I know, anecdotes, but I've no reason to switch. I am a fully satisfied Apple customer.
I just bought the Apple watch and am really liking it. I usually don't guy gadgets and and am not an early adopter for other electronic products. But I like watches, and I like the functionality of the Apple watch. No more wearing watch AND Fitbit. I'll concede it's a bit of a toy, but (damnit) I wanted one, so I got it. So far so good.