Numberica, with all the respect in world, I still disagree. No we don't watch ownership groups, although I laughed when Larry dressed up in his short shorts and Jazz uniform, but we are Jazz fanz. How many times have I seen a player on the Jazz who was loved, but when he left to go to another team a poster says he is now the enemy. I didn't watch Brewer, Boozer or Kover when they went to the Bulls. We are Jazz fans and the Jazz are an extension of the their ownership group. So in a way we do cheer for a specific ownership group.
Now I totally get your point that people pay to see the stars and without the stars, the NBA doesn't make as much money. I am just one of the few that would pay to watch replacement players, because I am a basketball and a Jazz fan. Of course prices would need to come down.