I'm curious. How much of this money that the players want are they giving personally to Magic, Bird and MJ? Because that's the only reason they're in the position they're in to begin with. They were still ridin' these icons coattails during the last CBA or two and that ****'s slowly faded, and the product's more recently been about them and only them. And that product sucks. Hence, the losses for the owners. These dumbasses want money they didn't even earn and never will.
The NBA had it's most proffitable year this year. I would say his generation's stars are doing just fine on their own.