Maybe I'm reading this totally wrong (and let me have it if I am), but it sure seems this lockout is producing some strange politics -- particularly anti-free market politics among conservatives.
In conservative Utah, we're most strongly supportive of the owners, and eager to call the players greedy. Meanwhile we're supporting the owners in trying to instill as many anti-free market policies as they can. All evidence suggests that if the NBA were truly a free market, the "greediest" players would get more money than they do now.
And why not? In a truly free market, they deserve it. They are among the world's 500 best at a very marketable skill. The owners? Not so much. You can't tell me that compared to the players there's not two, three, 10 or even 100 times as many people in the world who couldn't competently own an NBA team. There may not be that many with the cash on hand, but there's certainly that many with the skills.
Anyway, it seems that the strong Utah support for the owners is either a small-market thing (which probably factors in partially), or a more fundamental belief (superseding faith in the free market) that ownership confers the natural right over labor to control wealth. (. . . I'll end my neo-Marxist screed now.)