That's a hard sell, I agree, but I've seen this $45 million hard cap number and a 35% reduction in guaranteed league salary floating around, and this is both much more profitable for the players, and a much more equitable system/easier to sell.
Either way, there will have to be some sort of amnesty clause for existing guaranteed deals where you can buy-out the remainder of the deal for most of it's worth and it won't count against the cap or something like that. There will have to be SOME digging out of the mess that owners have gotten themselves into regardless of the deal stricken.
Sho 'nuff; here is the $45 million hard cap proposal--from nearly two months ago:
https://aol.sportingnews.com/nba/story/2011-05-16/sbj-nba-proposes-45-million-hard-salary-cap
Looks like they might have gotten past it, though, sort of, at least according to this guy:
https://www.chicagonow.com/chicago-.../nba-proposal---a-hard-cap-by-any-other-name/
Such draconian measures would seem to have to be phased in, given the exorbitant contracts still on the books (unless they've become null and void, which I don't think they have). I don't know if they've ever discussed reducing the cap by a few million per year (or the player share by a percentage point or two per year) until it reaches a target level. Without a phase-in, teams like Miami might be over the cap with their top three players alone.
It's not clear to me that a franchise tag would hurt small-markets, as some articles suggest.
What it hurts is the #2 or #3 guy necessary to make a team viable but who wouldn't be tagged and thus would get a substantially smaller salary despite not necessarily being substantially inferior in talent. If the NBPA perceives this disparity, I don't see them buying into the tag. Basketball is probably less like the NFL where the quarterback is usually far and away the most important player on the team. Many NBA teams have 2 or 3 top-tier, nearly-All-Star players.
So my amended solution is this: a
phased-in drop in players' share (maybe dropping 1% per year, starting with 56% next year, down to 52%, resulting in a 53% average for 10 years) plus revenue sharing (that also possibly starts with a high value for the visiting team, maybe up to 40%, then dropping 5% per year down to 25% or 20%).
The players would likely go for the player share part, but I don't see the Lakers giving up 40% of their precious gate receipts in exchange for the paltry revenue produced from the small-market teams. Yet it would save the season, make all teams financially viable, and give both sides (including the existing contracts) a few years to fully adjust to the new, more epicurean economy.
If the revenue sharing thing is a no-go, then I still think that lowering the player share might be enough. With each drop in revenue share, the cutoff for the luxury tax cutoff, also, thus redistributing more revenue from those over the cap to those under it. I don't see how they can get a hard cap to work.