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Looking for name ideas - exhausted

Joe Bagadonuts said:
From a marketing standpoint Convergence is a great name (at least, it is to me). It doesn't mean much to people at first (except that it sounds nice). Then they learn the story of how this place sits at the convergence of three major zones. The story gives the name power. It must be well told. It would be fun to really perfect that. People will want to share the story with others, and many of them will want their own piece of it because they'll attach importance to it.

Unlike some of the others here, I love The Edge. That word isn't going to scare anyone away (unless they're epic wimps in which case you want to scare them away from that portion of the project). For most people, it will pique their curiosity and they will want to see it. It does an excellent job of combining lifestyle with geography. The Edge at Convergence. It's perfect. For your other section I guess you're going with something like Tranquility at Convergence. I like that too, but not quite as much as The Edge. Maybe there's a geographic feature that also describes a lifestyle. How about The Oasis at Convergence? I think that works pretty well, and I'll bet it's a very good description for what you plan to create.

As I said before, I'd leave off words like lodge, resort, etc. There may be a building within the complex called Convergence Lodge, but the project itself is simply Convergence. A name like that almost begs people to come ask you what it means. Perfect.
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Joe, I'm disappointed. You're better than this.
 
Cunning Linguist said:
Joe, I'm disappointed. You're better than this.
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Nope, I'm not. It's a great name and eventually you'll recognize it. Cy even hated it. What more could you possibly want?


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Cunning Linguist said:
Joe, I'm disappointed. You're better than this.
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Better than what? Having an opinion on a name? Or liking a name that you don't? Put me in the camp with Joe as I like his ideas.

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I LOVE the word convergence.
I fear it may be overly... hard? Meaning, not inviting.. like at all.
It's like a huge risk reward thing. If successful at pulling it off it's a home run. But that could be very tricky and easily flop.

I'm a niche market guy. I don't run with the joneses and have always felt by being unique I certify my own success. Rather than appeal to the masses (and thereby competing with mass producers) and limit my product to a commodity that is price-based... I much prefer to sell lifestyle and experience. Knowing that what I bring to market will NOT appeal to the general populace, but dominates a unique section that "gets" it. My goal is a simple one. I want a reaction. I want people to either LOVE what I've done or hate it... I just can't live with apathy.

So... it's okay for the name to be different. Complicated, sophisticated, or even edgy...

That make any sense?
 
Convergence and it's earlier meaning I described for this area being the only place in the country three major ecosystems converge, has a lot of possibilities.

First - it's a great visual aid as to why the area is so diverse with geological changes occurring seemingly every several hundred feet.
Second - it's a great way to describe the best "jumping off" point to see so much diversity within the state and national parks. Think how crazy it is that in the same day you could hike Zion and the Grand Canyon... One day raft the Colorado River and the next snow ski at Brian Head.
Third - the convergence of lifestyle (dirty vs luxury) and how cool it is that you can easily partake of both, in the same visit, at the same "resort."

It has a lot of possibilities..
 
I wasn't crazy about the name because you have to think too much about its meaning and/or origin. I feel like the name should instead just give off a vibe that makes sense based on the locale and experience.
 
Dr. Jones said:
Convergence and it's earlier meaning I described for this area being the only place in the country three major ecosystems converge, has a lot of possibilities.

First - it's a great visual aid as to why the area is so diverse with geological changes occurring seemingly every several hundred feet.
Second - it's a great way to describe the best "jumping off" point to see so much diversity within the state and national parks. Think how crazy it is that in the same day you could hike Zion and the Grand Canyon... One day raft the Colorado River and the next snow ski at Brian Head.
Third - the convergence of lifestyle (dirty vs luxury) and how cool it is that you can easily partake of both, in the same visit, at the same "resort."

It has a lot of possibilities..
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At the very least I think it's worth some test marketing. I doubt I'm saying anything Peeks hasn't already thought of, but here are my ideas:

I'd first ask people in my target market what they thought of the name, then I'd give them my elevator pitch about what it means in relation to the property and see if that changes their opinion in either direction. My guess is they are going to be a bit surprised by it when they first hear it, and have a much stronger opinion (mostly in a positive direction) once they hear the story.

As far as saying that people have to "think about it," I agree that people will notice how different it is the first time they hear it, but that's a good thing. Once they know the story they will associate a lot more than your buildings to the name, and there's a good chance they will tell the story to other people (which is a great thing).

I love the parallel to converging lifestyles, BTW. I think I'd also try to separate those into three categories (maybe adventure, leisure, family) to draw a parallel with the three geographic zones. And I'll bet you could come up with a killer logo also built upon this theme. I also think you could do a ton of cool things on the property that would dovetail into this concept.

Yeah, it's way riskier than naming the place RedRock Resort or something like that (no one would ever wonder why you chose that name) but I think the payoff could be huge.
 
My initial thought on "convergence" is that I don't know if it will work. The average Joe doesn't know the details of that area. Even above average Joe's probably don't know it. I would think most people would heat that and think "WTF is that?"
 
Convergence just sounds lame, like trying too hard to be cool. I'd prefer more of a classic name.

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Sort of also sounds like some dystopian weird Mormon **** potentially.
 
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