Once again, it's a cult of personality, and he's a demagogue. Byzantine emperors used to appear with smoke, shoot up from trap doors, and ruddy up their faces. Spectacle and awe has always been the calling card of these kind of rulers. It creates the strongest type of adherence of any ruling tactic. Couple this with fear, either through threats or fear-mongering, and you have the recipe for adherents who are not only ready to die for you, but kill. Trump has this talent for sure, but I don't think, "Donald, you can manipulate the masses through your adroit use of time-tested demagoguery tactics," is a great compliment. He is very good at it, and perhaps he learned this from his reading of Hitler's speeches and his entertainment career. He knows what gets ratings. Not a stretch at all to assume he will pivot into a TV network if he loses.