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Rebrand?

I’ll have to give this a listen later but it’s not exactly reassuring…


”I’ll never forget my first preseason game,” Smith said. “One of the GMs from the Pelicans came up and said, ‘Can we have that name back?’ I didnt know what to say. You guys have the Saints, that’s probably more appropriate here. Why don’t we just do a swap?”

It was clearly a light-hearted conversation stemming from the history between New Orleans, Utah, and the NBA.


However, it raises an interesting question. What if the Pelicans were actually interested in getting the Jazz name back?

Unfortunately for the Crescent City, Utah is too attached to the name at this point.

“There’s nothing wrong with our Jazz history,” Smith said. “Our Jazz history is incredible and you’ve got people who are a part of different portions of it.”

Smith went on to acknowledge that the Jazz name isn’t the best fit for the state.

But, what matters is the people have welcomed the team since its arrival in 1979 and have grown to love Mountain Basketball.

“The Jazz brand is definitely a trickier one than many in the NBA,” Smith said. “If you look at Boston or Chicago or San Antonio, these are very different than coming from New Orleans and (already) having a name.”

Any answer other than “we’re the Jazz and you can go **** yourself” is the wrong answer. This is some weak ****.
 
They should've made the black jersey the old school note spelled out Jazz in white. That would've been sick behind that mountain overlay of the uniform. Still a nice jersey nonetheless.
 
Not a fan of the black. Otherwise the purple and white are drastically better than the highlighter yellow. Seems odd to me that the Jazz name isn’t on the uniform. Wish they’d do a variegated purple and blue similar to the variegated yellow and orange city edition that was so popular a few years back. I loved those uniforms. Really think a blue/purple version would sell well.
 
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