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Shape Ups

Yesterday, I was at the grocery store and I saw a lady who weighed about 400 lbs wearing Shape-ups while riding the motorized cart around the store.

She must not have read the instructions. They are probably hidden in one of her rolls.
 
To me this just looks like a clever way to market shoes with lifts.
There should be quite a market for these at the NBA combine. Slip on a pair and you're suddenly a solid 6'7" SF instead of a "tweener." Perhaps Cole Aldrich was wearing Shape Ups. Didn't he measure something like 2" taller in shoes than without?
 
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