If the players seriously thought this was a problem they would have staged a walk-out on the team and the nba years ago for not doing something about it. They care enough about racism to make public service announcement, but not enough to, you know, actually do anything.
Star player: "Racism is wrong, and I will stand up and say it is wrong. And to prove how serious I am, before I go out there and earn my $427,000 for playing this playoff game, I am going to stand here quietly and not salute the flag. Yes I am that serious. Not gonna even make a sound for 30 seconds, maybe a whole minute. Because racism matters that much. Then of course I will go out there and play, because playing is my way of showing how much I disagree with our team's owner, and making him more money by winning a playoff game is the best way to show I disagree, and of course cashing the check later myself is more of my way of showing how strongly I feel about his racist comments."
Can't shed any of the millions for such a worthless cause I guess.