As I am working to get back on keto, finding alternative sweeteners for various products is important. So why the hell do they put stevia in everything? For something like 30% of the population it is a bitter ****** flavor, much like a certain percentage of people find cilantro to be soapy or something (I don't, thank goodness). To me stevia is off-puttingly bitter. I can handle nutrasweet, or most any of the sugar alcohols, but stevia is just nasty. I am sure it is a cost thing to use stevia since it is fairly cheap and they can use much less of it, but the bitter taste just ruins everything. I wish more manufacturers would use monkfruit or allulose, or even just erythritol. These are much less off-putting and allulose in baked goods is nearly indistinguishable from sugar, since it is actually a naturally-occurring sugar to begin with. Just please, stop putting stevia in everything. Ugh.