What bothers me is that Hannan goes after the person, right away. It's like an ad hominem attack. Claims of miracle putter, let's hunt down the maker. Because that somehow makes a difference. It reminds me of that A Million Little Pieces guy or Milli Vanilli. When it's a memoir, many people love and adore the book. When it's fiction, suddenly the book sucks, and that self-righteous, pretentious bitch Oprah has the gall to lord it over him like she knows anything about literature. Isn't it the same freaking book still? Did you not like it before? Did you not plug it on your show, despite the fact that its literary value all along was insignificant? If you like the song, does it matter if it's two attractive young men in dreadlocks or middle-aged men and women? If you like the song, you like the song. But no, one moment Milli Vanilli were selling millions of albums effortlessly, another moment no one would admit to ever liking them.
Maybe this is overly Barthesian of me, but why does it matter who the man behind the curtain is? Putters, books, songs. If you like them, who cares who made them and what the saucy details of their private life are. If you don't, move on. You don't need to spend a year investigating it.