Utah's playstyle will be very marketable as most basketball fans start liking how the Spurs move the ball and fastbreaks are always cool.
So as soon as Utah makes the playoffs the first time, his market value is on par with big markets. Just like KD makes good money off the court and Tim Duncan always had the opportunity to do that.
Err, I dont know about that. KD is so marketable because he is the scoring champion year after year (or at least contending with Melo) as well as his team usually makes playoff runs past the 2nd round.
Just making the playoffs (even multiple times) doesn't matter unless they are deep runs. I guess the exception would be Damien Lillard. Kind of surprised how much he is marketed being in Portland and not having much playoff success.
It's clear Exum's sponsors believe in his marketability, so they are pushing it early, so if he does have any early success, they will probably continue to push.