Last time more than 200 million watched at least one NBA match during the season was in 2017-2018
So your guarantee still stands? Your guarantee was just proven by yourself to be way way way off.Wow, I can guarantee you only a small miniscule minority of people in China can name what team LeBron or Steph play in; s Basketball is big in China, but less than one percent of chinese actually follow NBA
First two articles I googled show 500 million from both SI and The Athletic. Even just glancing at wiki that quotes 3 different sources that each say NBA is the most popular sports league in China. I would be very interested to see the source for that CBA number. China lists their number is 10,000s so often the translation is very off. Tencent is the main app to watch these games on. I am looking and they have not released any info about viewership this year, but maybe I am just not seeing it. Ill text some friends that work there and see if I can get it. I will admit the CBA viewership numbers might be higher than I think since the games air on the main state sports cctv channel that is the only tv channels you can watch. That will also boost the numbers for NBA. Every tv in the entire country has CCTV on although there a bunch of channels, but a main one for sports. NBA watching has two options of the app Tencent and for popular games CCTV so viewership would be those combined. Which I dont see properly listed on any english website.
I also just see now that NBA is reporting today that they had a record 8 billion views across social media of the NBA finals, which is a record. Which I safely assume is cumulative. It is also reporting that Jokic popularity has sky rocketed due to this. He is now the #1 watched player where last year he was no 18. He just made himself a boat load of money in sponsorships worldwide and household name. Something that world cup would never do for him. His social media jumped to 540 million views.
The NBA is still exiled from much of China's vast TV market
Nearly a year and a half since a tweet led China to stop broadcasting the league's games on CCTV, the impasse remains with no end in sight.
Basketball in China - Wikipedia
2023 NBA playoffs are most watched in 5 years
NBA playoff games account for 9 of the 10 most-watched programs across all of television since the beginning of May.
Edit: my friend responded that 3x more people watched the NBA finals live than the CBA finals this year. 1500 wan vs less than 500 wan. Which is 3X more people watching live than USA. He did not have the numbers for people watching later. But its safe to say that is pretty high based on the time it airs.