Among all professional sports, jersey numbers may be more identified with specific players in the NBA than in any other league. You can’t picture Chris Paul wearing a jersey other than No. 3, can you? It’s hard to fathom LeBron James in something other than 23, right?
While that is certainly the case, the recent instance of Allen Iverson changing teams illustrated why NBA rules now make it more difficult than in the past for a player to keep his old number. Due to merchandising considerations, the league adopted a rule earlier this decade that for a player to change his number, he must apply for the alteration more than a year in advance (that explains why Kobe Bryant had to wait to change his number from 8 to 24, which took effect in the 2006-07 season).
When Iverson was traded by Denver to Detroit in November, many assumed that “The Answer” would be able to wear his familiar No. 3. Unfortunately for AI, Detroit already had a player in that number, second-year guard Rodney Stuckey. Unlike in the past, when deals were often brokered to enable a veteran to keep his number, the NBA does not allow a player to “take over” a digit if that team already has someone wearing it. In the Pistons’ case, Stuckey was not allowed to change out of 3, so Iverson was forced to pick a different number (he chose No. 1).
“You can’t do that anymore,” Jovanovic says of number swaps that took place in years past. “The league is very strict on numbers and has a policy. Say we trade for a superstar player, and his number is 45. But we have Rasual Butler, who already wears it. (Under league rules), that number is Rasual’s.
“You can’t pay for a number or trade for it,” Jovanovic continues. “You can’t exchange out of a number. If you want to change out of a number, it’s a two-year process. Kobe Bryant did change his number, but he put in for it in advance. It’s because of merchandising. They don’t want to be stuck with inventory if a player wants to change his number every year. A player could say, ‘Oh, I didn’t play well last season, so I’m changing my number.’ This (rule) prevents that from happening.”
A good example of this potential issue happened in 2008 in the NFL, when flamboyant Cincinnati Bengals wide receiver Chad Johnson announced he wanted to legally change his name to “Chad Ocho Cinco.” The NFL told Johnson they would make the change to his jerseys, but only if he bought out the inventory of Bengals No. 85 jerseys that read “JOHNSON” on the back. The wideout decided to pass on that offer.
“Chad Johnson would’ve had to pay $4 million to NFL for them to allow him to change his jerseys to OCHO CINCO, based on merchandise,” Jovanovic says. “They had this large inventory of jerseys to be sold, so they told him if you want to buy all of the jerseys, then OK. But he wasn’t going to (pay the $4 million fee).”
In another example, this one specific to the Hornets, former guard Darrell Armstrong -- who played for New Orleans during the 2003-04 and 2004-05 seasons – wanted to change from his number from 3 to 10, because he had worn 10 prior to his tenure here. But Armstrong couldn’t do so, because it required the mandatory waiting period.