Maybe you could make this argument if the extra attention was helping his message. I don't think this is the case. I also think these people are probably adding fuel to the fire to the anti-gun crowd. Now that Mr. Bundy has the medias attention he has the opportunity to gain some legitimacy by publicly asking the militias to leave. Hopefully he sees it that way because most people will have forgotten about the controversy in a weeks time.
What changed after Waco? A dude lost his job. These people are not going to change anything until first convincing the American public and that takes time, lots of it. A standoff in the desert is a pointless pissing contest.
I have the same feelings. Pick up a mic, grab a reporter, tell the armed militia dumbasses to go home. That little gesture would do tons for his credibility.