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The NBA has a ratings problem

China - A BILLION PEOPLE - is in the NBA's pocket. The NBA can deal with declining domestic ratings because they know the world is out there. No other sports league has the world interested. Other nations watch NBA in big numbers. You can not say that about any other American sports league. A billion Chinese is far more than 300 million Americans. You can't understand that? What would be in your sights if you ran the league?
And a single tweet from a GM cast that entire China market into doubt.
 
As I said, keep thinking like it's 1992 and you will go broke.

It's 2019, my calendar-less friend, things are very different in this age of something called computer technology. Streams, media platforms, social media...it ain't ABC Wide World Of Sports anymore. You should get out more.
Considering TV revenue is the largest share and is enough to cover ALL contracts it seems pretty important in 2019 too. The other things are important. TV viewership is still the most important and tied to the majority of revenue. In short....it matters.
 
At least they don’t go with that Players Only trash. ....
Yeah, that Player's Only was the stupidest, most insulting thing any network ever came up with. Player's only? Thanks a lot. I guess us mere mortals who never played NBA ball - that means 99.99999% of the world - don't matter. I'd love to meet the a**hole who came up with the Player's Only idea. Guess what, I never watched NBA on Tuesday nights. It was Players Only. What dopes.

Notice they didn't bring that stupidity back this season.
 
You know what else is not fun to watch? Seeing someone score 60 points where 20 of those points were scored from the free throw line. Harden attempted more free throws than the entire Hawks team. It honestly makes all those high scoring games seem meaningless.
 
No sports league tailors anything for the fans. $39 just to park your car at Yankee Stadium. $39 just so my car can set on a slab of concrete. My car isn't going to the game, it can't name one guy on the Yankees, but it has to pay $39.

Wow, that's expensive. What kind of job does your car have to pay for stuff like that?
 
I had a friend 20 years ago stop watching the NBA. He told me he was sick of watching the refs take over games. He pointed out that if each quarter they make 2 extra calls for one team and miss 2 calls for the other team (that doesn't seem like much, right?) that could end up being a 32 point swing in the game.
 
I had a friend 20 years ago stop watching the NBA. He told me he was sick of watching the refs take over games. He pointed out that if each quarter they make 2 extra calls for one team and miss 2 calls for the other team (that doesn't seem like much, right?) that could end up being a 32 point swing in the game.
I've always said the math isn't that straight forward. I mean obviously 32pts would decide most games, but sometimes it could be much bigger than that but seldom in raw score differences, because that's honestly not how basketball works.

The refs can target specific behavior, and sometimes do so openly. When they target specific behavior and call it tightly on a player who often walks that line they can effectively remove a player from having an impact on the game, even if that player doesn't get into foul trouble.

If the refs target a specific facet of one teams game plan they can send that team into complete disarray as they try to figure out how to play a professional NBA game without a game plan.

This doesn't usually result in 32 point blowouts. The ebb and flow of basketball naturally keeps the score closer even when the end result is not in doubt.

Just imagine if the refs decided to flip the way they officiated Harden, like imagine if the league sent them all about 20min of video with specific instructions and said "These are illegal plays, fouls, etc. and you need to blow the whistle on these." They could easily turn Harden into a single digit scorer. Easily.
 
So the NBA has a ratings problem?

It has nothing to do with how many people are watching.

Every game there are several people on this site who come here fishing for an illegal stream. Those are just the fools who don't already have their illegal stream game down.

And just because the last contract with China was small doesn't mean the next contract will be as small.

People are watching the NBA. They're gonna be fine. Ratings are absolutely not a problem, and if it is a problem the problem is with illegal streams, not with viewership.
 
I've always said the math isn't that straight forward. I mean obviously 32pts would decide most games, but sometimes it could be much bigger than that but seldom in raw score differences, because that's honestly not how basketball works.

The refs can target specific behavior, and sometimes do so openly. When they target specific behavior and call it tightly on a player who often walks that line they can effectively remove a player from having an impact on the game, even if that player doesn't get into foul trouble.

If the refs target a specific facet of one teams game plan they can send that team into complete disarray as they try to figure out how to play a professional NBA game without a game plan.

This doesn't usually result in 32 point blowouts. The ebb and flow of basketball naturally keeps the score closer even when the end result is not in doubt.

Just imagine if the refs decided to flip the way they officiated Harden, like imagine if the league sent them all about 20min of video with specific instructions and said "These are illegal plays, fouls, etc. and you need to blow the whistle on these." They could easily turn Harden into a single digit scorer. Easily.
I find it laughable when people try to argue that officiating has a negligible effect on outcomes. They don’t have to go all out to change outcomes, either. All it takes is small momentum swings. Another thing that baffles me is how some people can hold political opinions about an entire system that oppressed certain peoples and drastically alters their ability to function in life, but then at the same time don’t believe NBA officiating or the league office can have any kind of malice or ulterior motives other than pure altruism about protecting the “integrity” of “the game.”
 
I find it laughable when people try to argue that officiating has a negligible effect on outcomes. They don’t have to go all out to change outcomes, either. All it takes is small momentum swings. Another thing that baffles me is how some people can hold political opinions about an entire system that oppressed certain peoples and drastically alters their ability to function in life, but then at the same time don’t believe NBA officiating or the league office can have any kind of malice or ulterior motives other than pure altruism about protecting the “integrity” of “the game.”
Exactly. The same people who scream "call a timeout!" because the momentum is getting away from a team might say "don't blame the officials." Well if calling that timeout can help control momentum then surely calling a charge on a monster dunk (where there wasn't much of a charge) can change momentum, or calling a foul on a clean block. Those calls don't have to add up to 32pts to absolutely change the game.
 
Exactly. The same people who scream "call a timeout!" because the momentum is getting away from a team might say "don't blame the officials." Well if calling that timeout can help control momentum then surely calling a charge on a monster dunk (where there wasn't much of a charge) can change momentum, or calling a foul on a clean block. Those calls don't have to add up to 32pts to absolutely change the game.
This just popped up as a suggested video for me so I figured I’d link it. It’s pretty good. One F word around 6:25 mark.

 
This just popped up as a suggested video for me so I figured I’d link it. It’s pretty good. One F word around 6:25 mark.


The officials often set the "tone" of the game early. It becomes clear in the first 5min how the officials are going to call a game. I dare anyone to deny that, or to even deny that it's obvious.
 
So the NBA has a ratings problem?

It has nothing to do with how many people are watching.

Every game there are several people on this site who come here fishing for an illegal stream. Those are just the fools who don't already have their illegal stream game down.

And just because the last contract with China was small doesn't mean the next contract will be as small.

People are watching the NBA. They're gonna be fine. Ratings are absolutely not a problem, and if it is a problem the problem is with illegal streams, not with viewership.
I mean sure...but there’s illegal streams to NFL games too and NFL ratings are up while NBA ratings have dropped significantly. Either way there are less people watching and it will impact revenue. As for the China deal, that’s fine, it may be more, may not be after the issues, but it’s still not going to be anywhere near the $24.5 billion the US contract is/was. With the rating drops NBA revenue will take a hit when the media companies come to renew their contract to broadcast the games.
 
I mean sure...but there’s illegal streams to NFL games too and NFL ratings are up while NBA ratings have dropped significantly. Either way there are less people watching and it will impact revenue. As for the China deal, that’s fine, it may be more, may not be after the issues, but it’s still not going to be anywhere near the $24.5 billion the US contract is/was. With the rating drops NBA revenue will take a hit when the media companies come to renew their contract to broadcast the games.
NFL has far fewer games and a far larger percentage of them broadcast on either network TV or basic cable compared to NBA.

merch sales and other types of revenue are going to go up more than you're giving credit for. The NBA will find a way to make all the money it needs. There is not a problem.
 
NFL has far fewer games and a far larger percentage of them broadcast on either network TV or basic cable compared to NBA.

merch sales and other types of revenue are going to go up more than you're giving credit for. The NBA will find a way to make all the money it needs. There is not a problem.
The TV money is the largest revenue source by far. It’s enough to cover every NBA salary and more. The fact remains they are down and have been trending down quite a bit for quite a while lol. Like it’s making the NBA uncomfortable enough they’re grasping at straws looking at several different options. The companies with that $24.5 billion bill aren’t happy with the ratings I can assure you that. I don’t know why some of you think it doesn’t matter it does. Of course they’ll still make lots of money but the popularity of the NBA could be so much more if it wasn’t the way it was. “Merch sales and other stuff” don’t touch TV revenue lol.
 
This just popped up as a suggested video for me so I figured I’d link it. It’s pretty good. One F word around 6:25 mark.


I have absolutely no idea why I still watch the ****ing pile of **** the NBA is. Being a fan of a team is ****ing self inflicted torture.
 
I have absolutely no idea why I still watch the ****ing pile of **** the NBA is. Being a fan of a team is ****ing self inflicted torture.

I say this every year. If it weren’t for the Jazz I wouldn’t watch.

I like March madness a lot more than the NBA playoffs. And I think it would be awesome to see the NBA do the playoffs like that. Lose one and your done. But then officiating would be even worse. So there is that.

It’s just so predictable year in and year out. And the league allowing super teams doesn’t make it very competitive. Sure it’s great if ur a fan of a super team, but it takes away the idea of hard work and earning it. There isn’t a sense of accomplishment in the NBA to fans like me. It’s like a spoiled brat who gets what he wants. Participation trophy.

Seeing the nationals win the World Series shows that baseball has that unknown competition that people crave. The best player in baseball Mike Trout is on one of the leagues worst teams. But you don’t see them changing the game to benefit him and the team he is on.

The NBA put their money on the player. And fans are tired of it. They see the drama as just that. Drama. There is no more sense of a team game. It’s a “players” game now. And the NBA is feeling the affects of that.
 
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